How was 2015 for you?
I know as of right now, it’s not yet 2016 but I’ve been thinking about this post for some time, especially after I went to TBEX ( Travel Blog Exchange conference) and feel we may as well start talking about blogging tips next year.
Let’s first talk about what we bloggers and coaches who blog have been struggling with since time immemorial. Or at least, since the dawn of blogging.
Getting ‘leads’ ( people interested in your coaching packages or infoproducts)
Feeling motivated to write
Feeling motivated to take awesome photos ( or buy them)
Using Social Media strategically
Crafting posts that actually resonate with our readers
Selling more coaching packages
Creating infoproducts our readers will actually buy and read
Marketing those infoproducts and coaching packages
Developing a strong personal brand
Getting clear on basically everything
Are you feeling me on this? Have you too struggled with the above?
If you think because I have a relatively large Facebook group and Pinterest following I’ve somehow got it made for me and it’s all downhill for my blogging journey, you’re wrong. I still need to work just as hard as any blogger and have things I need to improve.
Because let’s be honest: unless you are blogging as a hobby, blogging is a business. And a business takes focused daily action.
But yes, I have made breakthroughs, and as a Blog Mentor to Coaches and Digital Strategist, it’s part of my job to stay ahead on Social Media and content marketing trends to help my clients get exactly what will help them scale their online presence.
So what do I think the blogging trends for 2016 will be, and what are my tips?
You may already know that Pinterest is the blogger’s traffic solution. If you don’t you need to get on there asap or if you’re a coach, book a Blog Mentoring intensive with me to see how you can best use this amazing platform to help you spread your posts all around the place.
P.S. I realize I badly need to write a post on Pinterest and how I grew my following on there to 15K. I promise I will do it soon!
Since I run a very active group board on blogging
, I’ve seen so many epic, in depth posts from bloggers and a very sudden shift from short quips to 2K plus posts. I actually call this shift the Regina Effect, because I believe my friend Regina
is the catalyst to this change. You see, Reggie writes very in depth, visually-appealing posts that get repined over and OVER on Pinterest and I think it made an impression.
As she says in one of her videos, you need to make ‘a freakin’ splash’ with your content and business. She did just that.
Make a plan to take Pinterest seriously in 2016. Make your content just rock the socks off of your readers, which will in turn get you more shares. But here is the important icing on the cake: you need to create a share-worthy image to pin to engaged group boards if you want any traffic from Pinterest.
Facebook Groups for Bloggers and Coaches
Another trend I’ve seen on the rise is for bloggers and entrepreneurs to create their own Facebook Group. This is partly due to Fanpages SUCKING, with people sick and tired of Facebook trying to push fanpage owners to pay to have their fans see posts.
Side Note: I used to be somewhat ‘known’ for the work I did with Fanpage engagement. I got referrals for it as a consultant. And when I saw how crappy Edgerank had become and the obvious shift to monetize Fanpages ( for Facebook, not Fanpage owners) I became very hesitant to work on Fanpages. So from experience, let me just say that I much prefer Facebook groups to Fanpages.
So what you’re wondering is probably should I start my own Facebook group? My response to that is maybe. I personally believe Pinterest has more to offer traffic wise and ROI. But at the same time, if you have a relatively large blog or business following, OR you blog about a topic that would attract a large group of people passionate about that topic, I say do it!
As a Facebook Group owner, you will have to deal with the odd negative group member, plus keeping the group engaged and active. It can be a lot of work to create and maintain an active group, but also something that can drastically help your readers and spread the word about your blog and brand.
Begin searching for Facebook Groups in your niche. See how active they are, and begin brainstorming ways you too can create an active Facebook Group that is different but yet would be of interest to your Ideal Reader
The Power of Video
I firmly believe that as a coach or blogger, you are going to be doing yourself a disservice if you ignore creating videos, or vlogging.
If you haaaate being on camera- to the point where it gives you panic attacks- don’t do them. But if you’re like me a feel pretty meh about it ( don’t love it or hate it) give it a go.
The key is consistency with creating videos. Always think about your Ideal Client or Reader and what they would be interesting in hearing. What can you teach them? What can you show them about yourself that would interest them?
For example, let’s take me. My Ideal Reader ( and Ideal Client) is a holistic, creative woman that is a Life or Health Coaches and loves wellness and travel. So doing a few videos about life here in Chiang Mai would be of interest to her as perhaps she would love to travel to South East Asia.
My point is that your videos don’t always have to pertain to what you blog about or do as a coach. They can be you sharing your passions, as long as those passions would be of interest to your Ideal Reader. My love of video games may not be that interesting to you guys….or am I wrong? 🙂
But why should you create videos?
After going to a big blogging conference a few months ago, the one thing I took away from the speakers and bloggers attending was that video is going to be on the rise. Just have a look at my friend Mark’s Youtube channel. He has over 200K followers! And see how useful and inspiring ( and delicious) his videos are? That is what resonates with not only his readers, but his audience on Youtube.
I’ve begun doing videos, as resistant as I am. You can see one here and here. Let me know if you think they’re OK 🙂
Consider including video in all your blog posts. Yep. I’m challenging you to add 1 video to every post you craft this year. Whether it’s a one minute clip talking about your post’s subject matter, or it’s 10 minutes and makes up the post itself.
My goal btw is to do 100 videos this year. I hope to include many of them within my own posts.
Bloggers, Content Marketing, and Copywriting will merge
My numero uno prediction for the coming year is that blogging, copywriting, and content marketing will finally merge.
Friend, this is a big one.
I also still blame Regina for this. Bless her!
For starters, what do I mean by content marketing and copywriting?
Content Marketing is usually blogging or guest posting ( or creating ebooks) that directly or indirectly promote a product, business, or service.
A company’s blog would be considered in their mind content marketing.
Copywriting is sales writing, or persuasive writing. But in reality, it’s more writing that just really resonates with the struggles or mindset of the reader/ potential customer.
An ad on Facebook would have ‘copy’. A newsletter telling you to sign up for a free webinar or a buy a new product would be considered copy.
I believe that bloggers will begin making those epic, long and in depth posts that I mentioned above, and that will have the persuasion of copywriting, the power of content marketing, but from a personal brand. Aka, a blogger and not a company.
Think: a Lifestyle Blogger writing a 1.5K word posts ( with multimedia) about what to wear to your in laws. With bullet points, a worksheet or two, and loads of photos.
Think: a Health Coach getting very specific in who she serves and making blog posts that are extremely detailed and contain maybe meal plans and a Facebook group for extra support. The posts would also upsell her coaching packages or infoproducts.
Writing these types of engrossing, in depth posts take work. I was hired as a writer ( yes I also do freelance writing still here and there) to be a ghostblogger for a client and the goal was to get to 2K words per post, but frequently I couldn’t. The reason being, I didn’t have enough know-how regarding the client’s subject matter to write 2K words about a topic I had little training on.
I say don’t start at 2K words. Start at 700 to 1K and shoot to add a content upgrade ( free download) in your posts, along with a video or audio.
The Rise of Live Streaming
You’ve probably heard of Periscope, and perhaps have even use the app yourself. I think live streamin has huge potential for bloggers and Coaches, but Periscope currently has some flaws that make me hesitant from doing more live streams. Mainly, it’s easy to attract trolls and non Ideal Clients on there, and I find most broadcasters ( including me) tend to ramble.
That means either Periscope, Blab, or a new live streaming app will need to rise up and handle the troll situation and help broadcasters get more targeted followers outside of their existing network. Even more than using hashtags. ie having your profile come up near broadcasters in your niche, or in your business.
And we braodcasters will have to learn how to make the broadcasts work for our audience. They will need to be more focused and with less tangents.
Nonetheless, I believe live streaming will be big for bloggers in 2016 and will help you grow your personal brand.
Begin experimenting with Blab or Periscope. Make a list of topics that would be helpful or entertaining to your followers and do a live stream on those topics.
In the comments below, share with me your top blogging goals for 2016 and what trends you think will be dominating the blogging world come next year!