Building an authentic personal brand as a Life Coach

how to build an authentic brand

how to build an authentic brand

I’m not a very important person. That’s not to say I’m not cool at times because in my opinion, we’re all cool in one way or another. And it’s not to say that I don’t excel in some areas. I’d like to think my Pinterest skills amount to something, hehe

What I mean when I say that I’m not ‘important’ is that I’m no better than anyone else, and I don’t want to ever appear to be. I also want it to be extremely clear from my content, Social Media, and work that I’m an imperfect human being working hard for the things I love.

I think it’s integral that everyone creating a brand learn to be as honest as possible with who they are, and what they do, as well as what they can offer their readers or potential clients.

Authenticity is a word thrown around a lot, as though it’s something cliche. It’s not. Being authentic is how we actually build relationships and connect, person to person. Because we’ve all struggled, and we all having defining moments and successes.

If you’re wondering what inspired this post, it’s actually something I’ve been mulling over for some time, but when I saw a site I had guest posted for decided to remove my author bio and any mention of me – in an attempt to make it look like they had written the post-I felt compelled to wonder why some people act the way they do. I mean, who does that? Especially when this business tries to make it seem they care about people.

The truth is that there are many, many disingenuous brands out there that give a person one feeling about who they are and what they offer, then go ahead and offer that person a totally different experience when they become a customer or client.

Related post: What You’ll Learn In Diving Living Academy

It sucks that this happens. It’s sad that some brands choose to have copywriting on their site that sells a perfect, almost flawless image when they could be really struggling. Fake numbers ( make 20K a month!), fake information ( learn how to travel the world for free!)….you know what I’m talking about.

This doesn’t mean that you as a coach and blogger should air out every flaw or struggle you’re dealing with. It does however mean that you are honest about who you are and what you can offer your readers and clients.

And no, you do not have to be a perfect writer or coach, or heck person. None of those things exist!

I thought long and hard about what I would offer as a Blog Coach and who I could best serve. I decided to help coaches with their Social Media and content marketing ( blogging) because I have experience in those subjects ( as well as training) and have worked with coaches for some time. I also happen to be a coach, and have studied with coaches. I don’t assume to have all the answers to every blogging question that could arise, so in my sales page, I state what I can help with and what I’m not an expert at. I’ve actually turned down clients that I felt would have been better suited for a straight up biz coach, and have sent them to experts in the areas they needed help with.

My message today is to let you know first of all, you don’t have to be perfect in your area of expertise or as a blogger in order to offer services or posts that help people, and that you should share your strengths and also struggles in your content. 

Be known as that honest Health Coach that tells it like it is, and shares her own health struggles and triumphs.

Be the writer who shares their struggles with finding work as a freelancer, and share your tips of how you land clients.




14 Comment

  1. Great post Elizabeth – love your honesty and authenticity. Sorry about what happened with that other post – just keeping being honest. You rock!

  2. Elizabeth says: Reply

    Thanks so much James! We love having you do the chat in Blogging Boost btw!

  3. wow! It’s crazy that someone would do that, and yet not hard to believe. Authenticity is truly a rare commodity. This post helped me take a minute to examine myself and the content of my site.

    1. Elizabeth says: Reply

      Isn’t it nuts? Yeah I can’t believe they did it either. I contemplated writing them about it but I’m just not sure how to handle it.

      I totally agree, authenticity sadly is a rare commodity. It’s been a journey for me to find out who I am and to convey that through my brand and biz because I never want to come across as being more than or less than. I think most of us struggle with this, and lean on the ‘less than’ side, when it comes to stating our accomplishments or area of expertise.

  4. feuza says: Reply

    love this! and shocked that they did that oh my!

    1. Elizabeth says: Reply

      So glad you liked it Feuza! I’m shocked they did it too, I mean who does that, right?? lol

  5. Candis says: Reply

    Loved this, Elizabeth. It’s too easy to promise the world with your offerings but then not deliver. I see it everywhere and it’s so frustrating!

    I think if we’re going to say “I can teach you to do this or that” then we need to be honest with ourselves and ask if we can really get our readers to that goal by the time they finish the post/take the course/watch the video, etc. If not, then we need to change the language to be accurate!

    Sensationalist language really ruins it for the good ones 🙁

    Thanks for sharing your insight.

    P.S. If you haven’t read the article today on the Opt-In Monster blog about guest posting, it’s a must-read! Especially after the experience you had, I think you’ll really find it valuable. I didn’t write it… but it’s just brilliant 🙂

  6. I struggle so hard with perfectionism. I give myself intense writer’s block trying to write the perfect post. I have this stupid idea in my head that tells me I have no authority to write on anything unless I’m a complete expert, but I’m working on ditching that mindset one post at a time. 🙂 It’s hard to let go, but when I do and just write. It’s usually my best work.

    Great post! I really needed it.

  7. Roxy says: Reply

    Hi Elizabeth! What a delight to find your blog in the sea of self promoting nonsense that is out there. You blog is like a breath of fresh air to me. I am in the process of a huge brand overhaul, taking my 6 years of lifestyle blogging and turning it into a full time business and I have been so overwhelmed with the hustle out there.
    The shouts of ‘How I made 6 figures over night’ and the rest of the cries of money and profits are just so loud. I too want to make money and be profitable, but more than that I want to connect and having meaningful relationships with my clients and customers.
    Thank you for you, and for your blog.
    x I feel inspired in my journey to create an authentic personal brand x

    1. Elizabeth says: Reply

      Roxy, you are so darn right, that whole ‘how to make X amount in your sleep’ crap is so annoying, isn’t it? I’m not a Biz Coach though and am assuming at least some of the people who throw around income numbers are honest. At least I hope so lol! I too deal with hustle overwhelm, and actually this very site is a combo of my lifestyle blog and service based business.
      Thrilled to have you here and can’t wait to check out your site!!

  8. Jenn says: Reply

    Love this Elizabeth. This is a super challenging industry especially when getting started. However it is also extremely rewarding. This article came just when I needed it so thank you. Sorry to hear that you had to deal with someone taking credit for your work. ❤

    1. Elizabeth says: Reply

      So glad you enjoyed it Jenn! And I agree, it really is a challenging industry but if we can differentiate ourselves and keep producing content as well as services that truly speak to our Ideal Clients we can stand out. Thank you for your sweet comment too re what happened to me. 🙂 I really learned from that experience!

  9. Awesome post. It easy to let all the fake numbers and information to make you seem like your failing. Some days I work hard and growth still goes slowly. I needed this reminder that it important to be authentic. Lately I been doubting my blog, there are blogs that are way better then mine. And the work hard for the things you love is so true. Sorry for such a rambling comment.

  10. […] platforms) is to know yourself. Yup, you need to do some self-inquiry in order to really craft an authentic personal brand of any kind. Why is that? As I mentioned earlier, the way that you can give a balanced view of who […]

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