I’m not a very important person. That’s not to say I’m not cool at times because in my opinion, we’re all cool in one way or another. And it’s not to say that I don’t excel in some areas. I’d like to think my Pinterest skills amount to something, hehe
What I mean when I say that I’m not ‘important’ is that I’m no better than anyone else, and I don’t want to ever appear to be. I also want it to be extremely clear from my content, Social Media, and work that I’m an imperfect human being working hard for the things I love.
I think it’s integral that everyone creating a brand learn to be as honest as possible with who they are, and what they do, as well as what they can offer their readers or potential clients.
Authenticity is a word thrown around a lot, as though it’s something cliche. It’s not. Being authentic is how we actually build relationships and connect, person to person. Because we’ve all struggled, and we all having defining moments and successes.
If you’re wondering what inspired this post, it’s actually something I’ve been mulling over for some time, but when I saw a site I had guest posted for decided to remove my author bio and any mention of me – in an attempt to make it look like they had written the post-I felt compelled to wonder why some people act the way they do. I mean, who does that? Especially when this business tries to make it seem they care about people.
The truth is that there are many, many disingenuous brands out there that give a person one feeling about who they are and what they offer, then go ahead and offer that person a totally different experience when they become a customer or client.
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It sucks that this happens. It’s sad that some brands choose to have copywriting on their site that sells a perfect, almost flawless image when they could be really struggling. Fake numbers ( make 20K a month!), fake information ( learn how to travel the world for free!)….you know what I’m talking about.
This doesn’t mean that you as a coach and blogger should air out every flaw or struggle you’re dealing with. It does however mean that you are honest about who you are and what you can offer your readers and clients.
And no, you do not have to be a perfect writer or coach, or heck person. None of those things exist!
I thought long and hard about what I would offer as a Blog Coach and who I could best serve. I decided to help coaches with their Social Media and content marketing ( blogging) because I have experience in those subjects ( as well as training) and have worked with coaches for some time. I also happen to be a coach, and have studied with coaches. I don’t assume to have all the answers to every blogging question that could arise, so in my sales page, I state what I can help with and what I’m not an expert at. I’ve actually turned down clients that I felt would have been better suited for a straight up biz coach, and have sent them to experts in the areas they needed help with.
My message today is to let you know first of all, you don’t have to be perfect in your area of expertise or as a blogger in order to offer services or posts that help people, and that you should share your strengths and also struggles in your content.
Be known as that honest Health Coach that tells it like it is, and shares her own health struggles and triumphs.
Be the writer who shares their struggles with finding work as a freelancer, and share your tips of how you land clients.