Do you enjoy using social media? Do you feel it helps you grow your coaching biz and blog…or does it feel more like a time waster?
Many people question the importance of social media in growing a business. In my humble opinion ( and this is a digital strategist saying this), social media really isn’t integral for getting clients. As in, you can get clients from referrals, ads, workshops, speaking gigs, etc
Social Media is unique in that it allows your Ideal Coaching Client to connect with you online and also get a glimpse into your daily life and how you operate as a coach.
This can help them decide if you’re the right coach for them to hire.
I like to use social media in this way, especially Instagram. You’ll notice that I use my account as a space to showcase things I love ( flowers, walking in nature, traveling, spending time with my family, my personal style). I also use Instagram as a way of connecting with my Ideal Clients and to network with wellness-industry peers whom I admire.
In reality, there are no real rules as to how you can use social media to grow your business.
You can use your accounts to promote your latest eCourse or coaching package.
You can promote your lead magnet ( free gift for subscribers) to your Ideal Clients.
You can use it to get more traffic to your blog ( this is what I use Pinterest for).
Social media is also a great place to do market research, aka asking your followers ( if they are your Ideal Clients…and they should be!) what they would like you to write about on your blog or what type of coaching package/eProduct they’d like to buy.
Facebook groups are a fantastic place to do market research as people tend to love answering questions there.
At the end of the day, the key to successfully using social media to grow your brand is to be intentional and consistent with what you post, and where.
I consistently post on Pinterest. That is my preferred social media platform, besides Instagram.
For you, you may have a Facebook group you enjoy using ( or have created) and can post regularly there.
Merge what social media space you enjoy using with the social media space your Ideal Clients are on. Find the common denominator.
Growing Your Platform
Bloggers and coaches ( heck anyone online) always want to know how to grow their online platform and get more followers and fans. The logic behind this is usually ‘more is always better’, but that’s simply not the case.
In reality, having targeted and engaged followers/fans that you build a relationship with through your posts and comments will always be more powerful ( and lucrative) than having a bunch of likes.
I can say this with 100 percent certainty. I have grow fanpages with my viral image-sharing technique and I test things over and over. I want to know what works best, and it will always be creating relationships with your potential clients.
In otherwords, meaningful, intentional posts that are consistent with your brand and message as a Life Coach.
However, I know this isn’t what people want to hear. They want to know how to get more likes/fans/followers, and fast! And coaches have a compelling reason for this, such as wanting to speak at an event and feeling the need to have a certain number of followers to impress the event organizer or something.
Or, to have X amount of fans because they want to network with wellness brands.
These are good points that need to be taken into consideration if those are your goals, so let’s spend a sec talking about growing your social media following as a Life Coach.
One way is to take ads. Facebook ads are affordable and can help you not only grow your fanpage but grow your email list. However, they need to be super targeted. You can learn more about how to master Facebook ads in Social Ads School, which is free for a limited time.
Another way to grow your following is to post regularly and to engage with your Ideal Clients. I like to use Facebook groups and Instagram for this and feel it’s the way to build meaningful connections that can lead to clients and more fans/followers.
You can also email your list ( if you have one) and let them know where to follow you online, and also use the free What Would Seth Godin Do? plugin or Hello Bar, and direct traffic to your social media account of choice.
For additional tips, see my ultimate social media guide for coaches to learn more ( it’s free too!).
At the end of the day, social media will only help you grow your brand and blog if you use it intentionally and strategically, and always keep in mind that you’re there to connect with your Ideal Coaching Clients and to stay focused.
In the comments below, let me know how you use social media and what your favorite place to hang out online is!